CS Colloquium Series @ UCY
Department of Computer Science - University of Cyprus
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Colloquium Coordinator: Demetris Zeinalipour
Colloquium: Uncertainty for Quality and Taste Product Attributes: Competition, Information Disclosure Investments and the Role of Infomediaries, Dr. Panos Markopoulos (University of Cyprus, Cyprus), Monday, Nov. 28, 2011, 11:00-12:00 EET.
The Department of Computer Science at the University of Cyprus cordially invites you to the Colloquium entitled:
Uncertainty for Quality and Taste Product Attributes: Competition, Information Disclosure Investments and the Role of Infomediaries
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Speaker: Dr. Panos Markopoulos |
Abstract:
In this presentation, I aim to help the audience understand current
research in the "Information Systems & Economics" community, and also
to briefly present my own work.
In the first 10-15 minutes, I will present a snapshot of the field, as
well as current trends in popular topics and research methodologies.
Next, I will present a game theoretic model of a market where
consumers are uncertain about exact product characteristics.
Consumers' uncertainty is controlled both by 3rd party infomediaries
that control the "ambient" level of market information, as well as by
the product manufacturers themselves, through investments in reducing
consumer product uncertainty.
I will focus mostly on what the model predicts about the impact of
technologies that reduce consumer uncertainty about product quality
and taste-related attributes. For example, we will discuss the success
of technologies that emphasize personal taste, such as collaborative
filtering, in driving sales in the so called "long tail" of products -
products with low sales frequency prior to the advent of online
markets. Finally, we will also discuss the socially optimal way to
operate websites that reduce consumer uncertainty about available
products.
Short Bio:
Dr. Markopoulos completed his PhD in the University of Pennsylvania in
2004 studying the mechanism by which consumers receive information
about products and services in electronic markets.
His professional experience includes the Athens Stock Exchange, IBM
Research, and the elite management consulting firm McKinsey & Co,
where he consulted for the top management of leading corporations in
Europe, USA and Canada. As an academic, he has taught in Cornell
University and the Wharton Business School, where he was a visiting
Lecturer in 2005. He was a co-founder of Media Society, a technology
development firm for electronic media, and holds patents in the field
of targeted advertising.
Sponsor: The CS Colloquium Series is supported by a generous donation from  |