The value of personal data in the online world has significantly increased over the last years as electronic products, services and processes have permeated every fold of everyday life. Limitations in the transparency, the functionality and interconnectivity of online and communication services increases the risk of having personal data processed out of control of any accountable person or organization or simply becoming exposed to all sorts of privacy threats.

The EU legal framework on personal data protection is key in an effort to better control the processing of personal data while ensuring an adequate level of protection. Even the best legislative efforts cannot keep up to speed with the pace of innovative technology and business models that challenge the way personal data is processed and privacy is protected across the EU and beyond; therefore, examining what is at stake and where threats thereto originate from becomes of paramount importance.

Against this background, ENISA, DG Connect and Karlstad University jointly organize, with the support of IMY (the Swedish Authority for Privacy Protection) the Annual Privacy Forum (APF) 2024 in Karlstad, Sweden.